Why 80% of Listings Don’t Sell, with Scott Cronk

What if chasing after “perfect” listings is making you overlook game-changing opportunities? Are you trusting the numbers—or letting fear, complexity, and expectations block your path to real deal flow and impact?

Growth isn’t just about more listings—it’s about deeper preparation, real trust, and actually building the relationships and expertise that create real, repeatable results. As this episode reveals, focusing on clarity, conversion, and honest guidance closes more deals than chasing activity or quick wins ever could.

This week, Jason sits down with Scott Cronk, owner of Tileless Venture Group. They dive deep into why most businesses don’t sell, the overlooked value of so-called “undesirable” deals, and how to turn complexity—like messy financials or tough landlord situations—into winning outcomes. Scott Cronk shares unfiltered lessons from two decades in M&A, including the “square peg in a round hole” strategy for deals other brokers avoid, the true importance of understanding (and fixing) the pipeline constraint, and why honest expectation-setting with sellers and buyers beats vague promises every time.

Share this episode with a broker ready to stop hoping for deals and start engineering real, lasting success—one trusted relationship at a time.

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