Bonus Episode, with Liz MacRae

Why would a promising deal worth more than $10 million fall through? When should buyers start building investor relationships? And what can brokers do to help identify funding gaps before time runs out?

In this bonus episode of the Business Broker Growth Show, Jason Cutter sits down with Liz MacRae of Village Wellth to discuss a plastics manufacturing deal that fell through when the capital couldn’t be raised in time.

Liz shares the lesson behind the missed opportunity: build investor relationships before you need the money. They discuss checking capital sources early, finding investors who bring experience and support, and keeping everyone aligned throughout the deal process.

The conversation also looks at how automation could change the broker’s role, why investing in technology, branding, and marketing matters, and what younger and experienced brokers can learn from each other.

Listen for practical lessons on preparing for opportunities, staying consistent through market cycles, and giving your next deal a stronger foundation.

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