Standing Out & Growing Your Referral Network, with John Martinka

What separates a great business broker or intermediary from the rest, and how do you truly set your clients—and yourself—up for lasting success in the M&A field?

In this episode, we dig into actionable answers. You’ll discover why “doing great work” is more than a mantra, and how transparency, authentic marketing, and integrity lead to more valuable, stress-free deals. Learn why focusing on presenting the true strengths and weaknesses of a business pays off, and why building genuine relationships (and giving first) creates a steady stream of referrals from trusted advisors and happy clients.

Today’s special guest is John Martinka, co-founder of Nokomis Advisory Service, seasoned intermediary, and author of five books—including "Exit with Style, Grace and More Money." John Martinka joins host Jason Cutter to share the evolution of his career, the real difference between brokers and intermediaries, pro tips for marketing yourself, and the importance of preparing clients both financially and emotionally for exit. He opens up about lessons learned, pitfalls to avoid (like customer concentration and “lipstick on a pig” financials), and his philosophy for a win-win deal.

Ready to up your game as a business broker or intermediary? Listen in, connect with John Martinka on LinkedIn or at his firm’s website, and don’t forget to check out the show notes for bonus links and resources. If you find value in this conversation, be sure to subscribe and share the podcast with others in your network!