Protecting Deals from Dishonest Sellers, with Gregory Kovsky

What if the biggest threat to your pipeline isn’t flaky buyers, but sellers who sabotage the deal themselves? How well are you vetting not just the business, but the owner behind it before you stake your time and reputation on the outcome?

Often, brokers are so eager to secure listings that they overlook critical warning signs;misaligned values, undisclosed facts, or unrealistic price expectations, that can doom a deal before it even starts. Success isn’t just about filling your shelf with inventory. It’s about aligning yourself with sellers who are honest, coachable, and committed to seeing the process through. The episode challenges brokers to rethink the quality over quantity approach and to recognize that protecting your reputation is as important as winning new deals.

In this special episode, Jason Cutter welcomes back his friend and mentor Gregory Kovsky, the show's first returning guest. With over three decades of experience and thousands of deals overseen, Gregory Kovsky unpacks the many ways sellers can derail deals through poor financial disclosure, hidden material facts, over-inflated valuations, or negotiating in bad faith. The episode is rich with hard-earned lessons, war stories, and actionable vetting strategies, urging brokers to raise their standards, stand on integrity, and serve as true advisors, not just deal-chasers.

Share this episode with another broker committed to building a trusted, reputation-driven practice, and subscribe for more insights on how to grow your deal flow the right way.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course