Creating Competitive Tension, with Adam Coffey

Episode 13 January 06, 2026 00:50:29
Creating Competitive Tension, with Adam Coffey
Business Broker Growth Show
Creating Competitive Tension, with Adam Coffey

Jan 06 2026 | 00:50:29

/

Show Notes

What if putting a “for sale” sign on your business isn’t enough anymore? What if the real difference between an average outcome and an exceptional one comes down to preparation, positioning, and who’s advocating for you when it matters most?

Too often, brokers and business owners wait—hoping the right buyer will magically appear. But without competitive tension, clear market positioning, and a strong digital reputation, waiting can quietly cost you leverage and value. The best outcomes aren’t accidental; they’re engineered through intentional visibility, expert guidance, and a deep understanding of how buyers actually behave.

In this episode, Jason Cutter sits down with author, M&A expert, and The Chairman Group Founder, Adam Coffey, for a masterclass on becoming a truly trusted advisor. Together, they explore what it really takes to maximize value—why businesses should be staged, not just listed; how the critical three-year window before exit shapes outcomes; and how digital reputation, AI, and strategic positioning can attract better buyers and stronger offers.

If you’re serious about elevating your role, sharpening your expertise, and creating better outcomes for yourself or your clients, this conversation is a must-listen. Subscribe, reflect on where you can be more intentional, and start building the kind of presence and preparation that earns trust long before a deal is on the table.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/

Other Episodes

Episode 23

March 03, 2026 01:08:06
Episode Cover

Why Top Brokers Succeed, with Jim Parker

Are you mistaking busyness for real progress in your brokerage practice? What if being more selective and even challenging industry norms could radically increase...

Listen

Episode 20

February 19, 2026 00:21:29
Episode Cover

Bonus Episode, with Jason Bush

What if your greatest risk as a broker isn’t competition—but becoming a commodity? Are you intentionally creating relationships that outlast the next tech wave,...

Listen

Episode 8

December 02, 2025 00:16:41
Episode Cover

Bonus Episode with George Wellmer

What happens when the cameras stop rolling and the conversation goes deeper? And what insights can a non-broker — someone who supports nearly a...

Listen