Bonus Episode, with Jessica Craig

In this after-show conversation, Jason Cutter and Jessica Craig take a forward-looking view of the business brokerage industry, starting with one of the biggest forces shaping its future: AI.

Jessica emphasizes that while AI will significantly improve efficiency, especially in administrative work like writing CIMs, organizing listings, and managing data rooms, it cannot replace the human element that defines successful deals.

Negotiation, alignment, and helping buyers and sellers meet in the middle remain core broker functions that technology cannot replicate.

However, she also warns of a growing risk: misuse of AI in valuations. When business owners rely on tools like ChatGPT with incomplete or inaccurate inputs, they often end up with unrealistic expectations. This compounds an already common issue: overvaluation, and can make deals harder to close.

Listen to the full episode and start building your pipeline the right way.

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